Rethink's thesis is that our choices collectively, incrementally define our environment and our legacy - for better or for worse. Rethink curates regenerative design ideas - ideas inspired by recognition beyond 'sustainability' - ideas that progressively enrich our world over time.
Night Fox set out with the nebulous goal of making that thesis a reality, and took ownership of the process from the beginning. Developing the concept and giving the owners the tools they would need to assemble a complex database of ideas that are easily navigable. The end result is a beautiful website we hope will help to proliferate the best architectural design ideas the world has to offer.